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Organic Produce Summit 2025 was a success! It wrapped up as the largest summit in the event's history, concluding with over 300 influential retailers and buyers from across North America. We look forward to seeing you next year!
Check out the 2025 Directory:
Relive the highlights from Organic Produce Summit 2025!
OPS 2025 On Demand Education Sessions
(Please reach out to: info@organicproducesummit.com if you have any questions.)
Industry leaders shared how they used education, storytelling, and data to understand and influence consumer purchasing behavior across the U.S.
Produce-forward recipes, seasonal campaigns, cross-merchandising, and increased data analytics capabilities were just a few of the ways our industry innovated, experimented, and changed the way we engaged with shoppers in-store and online.
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Attendees joined us for an in-depth exploration of private label and branded organic packaged produce at retail. Participants left with a clear understanding of what buyers were looking for and how organic producers could position their products—whether branded or private label—for success in that competitive market.
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Produce merchandising can change how you feel when you walk into a store. Without a word, it can change customer behavior and increase sales. It can also improve staff morale and department pride by creating a beautiful creative outlet.
However, this magic and beauty doesn't just happen; it comes about from solid planning and execution. Join Mark Mulcahy and a band of merchandising magicians—James Morrell, Jeff Fairchild, Kat Britt, and Jonathan Steffy—who have inspired us year-over-year, from East Coast to West Coast, in this interactive session as they share fun tips, best practices, and the stories of how they bring produce displays to life.
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Attendees navigated the dynamic organic produce landscape and unpacked critical economic factors shaping the future of our industry. To stay competitive and resilient in that evolving marketplace, participants explored how industry leaders were optimizing production costs, navigating labor and water challenges, adapting to shifting market forces, and leveraging emerging technologies.
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This keynote explored the latest trends and innovations shaping the organic produce industry with Meagan Nelson, VP of Retail & Distributor Growth at SPINS, and Jeff Huckaby, President of Grimmway Farms and Cal-Organic Farms. From untapped sales opportunities to changing supply economics, this keynote informed, inspired, and prepared participants for the year ahead.
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As the organic industry evolved, understanding AI's strategic role was essential for growth. This keynote provided a framework for how technology addressed organic's defining opportunity: increasing nutritional density while reducing production costs—a powerful combination to expand market share.
Attendees discovered how intelligent systems across the value chain could enhance organic's intrinsic benefits and build compelling consumer narratives for nutritional premiumization. Participants gained practical insights into which technologies offered effective pathways for producers to deliver greater nutritional density while controlling costs, accelerating organic's competitive position, and market growth.
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From macroeconomic trends impacting organic produce to innovative opportunities for growth, attendees heard from retail experts how they're finding success and adapting to a fast-changing environment.
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