Schedule

Find the full schedule, exhibitor list, floor plan and more in the 2024 OPS Directory!


 
 

Wednesday, July 10, 2024

6:30am - 5:00pm

Registration Open

Location: MCC Lobby

Sponsored by


8:00am - 1:00pm

Retailer and Buyer Field Tours

Location: MCC Lobby
  • Exclusive to prequalified retailers and buyers only.
  • Badges are required to be worn.
  • Buses leave promptly at 8:00am from the MCC.

Field Tour Locations:

        


9:00 - 10:00am

Morning Yoga

Location: Marriott, San Carlos Ballroom

Start your day with tranquility and balance by joining us for morning yoga before the show begins. It's the perfect way to center yourself and prepare for an exciting day ahead. Embrace this moment of zen to rejuvenate your mind and body, setting a positive tone for the entire event.


10:00am - 12:00pm

Seed to Service

Location: Marriott, Outside of San Carlos Ballroom Foyer

Brighter Bites is the non profit with a mission to create communities of health through fresh food. Brighter Bites does this through a three part formula: produce distribution + nutrition education + a fun food experience. The families participating in the program receive approximately 50 servings of fresh fruits and vegetables along with healthy recipes and tips each week of programming. Volunteers will help pack 1,000 bags of fresh produce for families to take home this week at one of the four sites in Monterey County: Boys & Girls Club, YMCA, Frank Ledesma, First Tee. Space is limited, sign up ahead of time to claim your spot!

In Partnership with

     


1:00 - 5:00pm

Exhibitor Move In


5:00 - 5:30pm

Organic Roots Pre-Reception

Location: MCC, Jeffers Plaza

New to organic produce or new to the Organic Produce Summit? We warmly invite you to join us before the reception for a quick meet and greet! This is a fantastic opportunity to introduce yourself, connect with other newcomers, and get acquainted with our vibrant community. Let's kick off your summit experience with friendly faces and valuable connections!

In Partnership With

Sponsored by


5:30 - 7:00pm

Opening Reception

Location: MCC Upstairs, Steinbeck Foyer & Ballroom

Sponsored by

    

Thursday, July 11, 2024

6:30am - 3:00pm

Registration Open

Location: MCC Lobby

Sponsored by


7:00 - 11:00am

Exhibitor Move In


7:00 - 8:00am

Breakfast

Location: Marriott, San Carlos Foyer & MCC, Steinbeck Lobby

Sponsored by


8:00 - 8:50am

Cracking the Code: Label Messaging at Retail

Location: MCC, Steinbeck 1

Consumers face a barrage of claims like 'organic,' 'pesticide-free,' 'locally grown,' and 'sustainable,' aimed at boosting fresh produce sales. But do these messages resonate or confuse? This session will explore whether the industry is effectively navigating these buzzwords and discuss how it could better articulate the advantages of organic produce.


8:00 - 8:50am

State of E-Commerce Produce Sales

Location: MCC, Steinbeck 2

This panel will delve into e-commerce opportunities for the produce industry, covering current successes and areas for improvement, including recent trends in direct-to-consumer retail. We'll also explore the future of e-commerce and how organic producers can seize growth opportunities, while addressing challenges in selling perishable items directly to consumers.


8:00 - 8:50am

Sustainable Packaging: Reducing Plastics in the Produce Department

Location: Marriott, San Carlos

This panel will discuss how the packaging of produce is changing given the increased emphasis on sustainable packaging. What’s being done to address the issue of so much plastic in produce packaging including new packaging options, processes, and materials innovations that reduce its use in the supply chain.


9:00 - 9:50am

Strategies & Insights: Expanding Organic Fruit Sales

Location: MCC, Steinbeck 1

Beyond organic berries, what strategies are boosting sales for apples, stone fruit, citrus, and grapes? Join us as we delve into efforts to enhance variety, sizing, packs, flavor, pricing, and innovation across organic fruit categories. Gain insights from retail perspectives on driving sales and explore future growth opportunities in the organic fruit industry.


9:00 - 9:50am

Biting into Organic Fresh Snacking Opportunities

Location: MCC, Steinbeck 2

This session explores the rise of organic snack items in the produce department and strategies for expanding business through snacking options. Organic producers will share insights on growth opportunities and challenges, including identifying successful items, size and portion control, promotional strategies, pricing challenges, and consumer taste preferences. 


9:00 - 9:50am

How Regional Retailers are Growing Organic Fresh Produce Sales

Location: Marriott, San Carlos

This panel delves into the intricacies of the fresh produce market, exploring regional tastes, the organic vs. local debate, and factors like price and selection. Gain insights into how grocers differentiate themselves and stay competitive. A must for those seeking a deep understanding of consumer choices and market trends.


10:00 - 10:30am

Morning Break

Location: MCC, Steinbeck Foyer

Sponsored by


10:30am - 12:00pm

Keynote: Feeding Families, Not Landfills

Location: MCC, Steinbeck Ballroom

One-third of our nation’s food supply goes unsold or uneaten, and $428 billion worth of food goes to waste every year. Nicholas Bertram, President & CEO of Flash Foods is on a mission to feed families and not the landfill. Attend his keynote presentation to learn about Flash Foods' collaborations with various retailers and grocers to address this issue.